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Shooting in HD is so last year. If you really want to take your digital cinematography to the next level of detail, check out the Red One Camera ($17,500; 2007). From the Red Digital Cinema Camera Company, started by Jim Jannard, founder of Oakley, the camera boasts an impressive 4520 x 2540 sensor that can record lossless video in 2540p (compatible with Apple’s new ProRes 422 format), and works with lenses designed for both the 35mm and 16mm formats.

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