Apple and Google remove Fortnite from their stores

Apple and Google remove Fortnite from their stores

Apple and Google remove Fortnite from their stores

Already won't to the large events for the seasonal changes within Fortnite, this point Epic Games has moved their adventures to reality. and therefore the company has just started a robust campaign against mobile application stores and their already known margins and commissions.

Almost since the launch of its game, Epic has been criticized for the cut in revenue that Apple receives from every transaction made through the applications it approves, a figure that amounts to neither more nor but 30% of all revenue. a type that seems already assumed by the industry, present within the main game stores like Steam and Google Play Store, which has already become the private crusade of Epic Games.

Among other initiatives, Epic launched its own PC game store, offering much smaller cuts for developers (just 12%), and tried to bypass the Google Play Store by allowing direct download of the Fortnite apk for Android through from your website. However, Apple has always been the toughest nut to crack.

Although without a doubt the newest idea from Epic Games passes almost more for a mockery than an effort at mediation. And is that the corporate added a separate payment option that allowed Fortnite users to pay, with quite succulent discounts, for the content additions within the sport, paying directly and exclusively to Epic.

paying directly and exclusively to Epic

While it's going to appear to be an easy profit-making move, we'd like to seem a touch more within the current context. And it's that this announcement has occurred immediately after Apple refuses to permit the entry within the App Store of applications of games within the cloud like Google Stadia or Project xCloud ( now Xbox Game Pass Ultimate ), under the pretext that these contain their own game store outside of Apple's reach, and thus payment for every game would be required to be submitted for review individually.

However, Apple's solution to Fornite has been quite blunt, opting to remove the appliance from its store. For its part, the Cupertino company justified its decision, in its statements to The Verge, ensuring that there would be no exceptions to its policies:

© Epic enabled a feature in their app that wasn't reviewed or approved by Apple, and that they did so with the express intent of violating the App Store guidelines regarding in-app payments that apply to all or any developers who sell digital goods or services [©] Epic freely agreed to the terms and guidelines of the App Store and that we are happy that they need to be built such a successful business on the App Store. the very fact that their business interests now lead them to push for a special arrangement doesn't change the very fact that these guidelines create A level playing field for all developers and make the shop safe for all users.

While Apple also added that it might be willing to reinstate Fortnite if it reached an affect Epic, Epic's subsequent actions make a compromise seem unlikely any time soon.

Epic Charges Against Apple's Monopoly

Epic's first response was to issue a lawsuit against the "abusive" ban on the App Store, attacking absolutely the control that Apple exercises over which applications are often used on iOS, considering it an illegal monopoly: " The elimination of Fortnite by Apple is another example of how Apple exercises its enormous power to impose unreasonable restrictions and illegally maintain its 100% monopoly on the marketplace for processing payments within the iOS application.

Accusations that faraway from being an outburst, are on the table for an extended time. And it's that the apple company has been the topic of those antitrust accusations for years, intensified in recent months by large companies like Microsoft, Google, Facebook, or Spotify.

However, it appears Epic wasn't only preparing for this strong response from Apple, but it appears that it even used the implementation of this alternative payment method specifically to goad Apple to get rid of Fortnite from the App Store. And it's that add to the rapid demand, we discover the short film called Nineteen Eighty-Fortnite, a parody of the 1984 Apple trailer directed by Ridley Scott for the first Macintosh.

In addition to having uploaded the video and therefore the demand on all its social networks, the official Fortnite Twitter account is currently broadcasting this short film continuously, and that we wouldn't be surprised if we even see some quite special addition within the sport during subsequent days. And is that if Epic achieves the support of its community, it could find yourself forcing a privileged situation to interrupt Apple.

Microsoft criticizes Apple but also rejects Epic

However, Epic also updated its application for Android devices, adding this same discounted payment method that skips the margin of the Google store. The reason why the American giant has also decided to kick Fortnite from its application store, citing an equivalent premise as Apple:

© Android's open ecosystem allows developers to distribute applications through multiple application stores. For game developers who prefer to use the Play Store, we've consistent policies that are fair to developers and keep the shop safe for users. Although Fortnite remains available on Android, we will not roll in the hay on Play because it violates our policies.

However, during this case, the impact for Epic Games is going to be somewhat less since as we acknowledged before, Android users already had an alternate method to download Fortnite directly from the official Epic site. approximately one would expect.

And now Epic has imposed a replacement lawsuit against Google, during which it claims that it forced the phone manufacturer OnePlus to interrupt one among its agreements that included the special Fortnite launcher, outside the Play Store, pre-installed in OnePlus phones. Furthermore, it appears that Google is even putting pressure on other Android phone makers like LG, to avoid any plans to try to an equivalent.


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